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Sometimes, even companies providing content expertise for their own clients lose sight of doing the very same for themselves. That’s the predicament this Marketing Insider Group client was facing. A marketing services agency providing lead generation and custom content for techn
Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. Converting site visitors into paying customers is key to growing your business. By making your blog page engaging and easy to navigate, you’ll increase visitors’ tim
I published this article titled "Thanks social media - our attention span is now shorter than a goldfish" all the way back in 2014. At the time this myth was running around the world that scientists had measured the attention span of humans and found that it dropped from 20 seco
It’s not easy being a digital marketer today. There are so many trends to stay on top of. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, Paid, analytics and so much more. Just as you think you've finally mastered a ch
Marketers have been forced into survival mode to keep their businesses afloat, leaning into digital marketing trends and seeking other untapped potential. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change
We talk to lots of potential clients who ask: Why can’t we just create content ourselves? The truth is that most clients can create great content. They know their business, their industry, their customer — and many are pretty talented writers, too. We’ve often browsed potent
Fall in New England brings many things. Colorful fall foliage, changes in temperatures, rowers on the Charles River, and of course Halloween. For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been p
How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the q
The most profitable time of the year calls for a great holiday marketing campaign. Many e-commerce businesses are already getting seasonal budgets approved and implementing new strategies to drive sales. Developing a holiday marketing campaign with these simple steps is a sure-f
As a startup founder, you’ve likely got two things top-of-mind: optimizing costs and driving growth. Sounds great — except that all we keep hearing about lately is a pending recession, and the economy has been a rollercoaster for more than two years now. Given the circumstance
