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Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. They’re convenient to prospects. And, when it comes to social media browsing, especially on your target buyers' mobile devices, convenience is three-quarters of the battle. Basical
The chatbot revolution is upon us. Many businesses and leaders in marketing are fully embracing chatbots as part of their strategy, meaning you need to start considering it too. Chatbots can fulfill a ton of different jobs in a company, such as a personal assistant or a data col
The Secret Weapon to Defeat the Content Marketer’s Common Enemies What if I told you that besides the usual content marketing methods you usually hear about, there is a little-known, or little-used, secret weapon that is essential to your success as a content creator or content
With account-based marketing (ABM), marketing messages are based on the data insights of targeted accounts. Sales and marketing resources are concentrated and then deployed together, yielding better tailored marketing messaging and more productive sales engagement – and more acco
The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget. Because it’s so effective – pretty much every high performing business
![10 Steps for Effectively Reaching Out to B2B Leads [Infographic]](png/mig-feature-image-template-5-2-qce62skd6clsqrln6ytmgej9c42bcm3yh0mcj8g7b4.png "10 Steps for Effectively Reaching Out to B2B Leads [Infographic]")
When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t
The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. What’s more, about
Social media marketing is a core part of B2B content marketing strategy. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing. L
The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals have developed various proven tactics to convince their audience of the value of what they’re selling. You, as the salesperson, hold the power of informa
If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Each year, people who buy products online behave a little bit differently from the year before. They expect something different or more from the businesses they buy from, they
