Your partner for blogging, promote your articles while you focus on growing your business.
There’s been a fair amount of worry recently that blogging is on its way out. Even blogging guru brand HubSpot found in their research that 40% of people reported not reading blogs at all. Yikes! Does that mean we’re losing the central component of our content marketing strate
Marketing automation simplifies lead generation, customer relationship building, and driving conversions. It’s the cornerstone of any lean and efficient marketing department, freeing up teams’ time and resources from repetitive tasks that are necessary for campaign success. By
When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. With over 810 million activ
If you’ve worked within the marketing world for a while, chances are you’ve run into a request for proposal (RFP). Whether you are making the request (client) or receiving the request (agency), you may have very different views on what an RFP means and how effective they can
Thought leadership is a common approach for companies and leaders who want to establish credibility in their industry and stand apart from the crowd. According to a study by Edelman and LinkedIn, 88% of executives say that thought leadership is effective in improving the reputati
![How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC]](png/mig-feature-image-template-93-qce68l8jbkjgc76jch0stxvl7nhstf4d9pg52nusxs.png "How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC]")
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. In return, a loyal following can churn out pos
We know the sales cycle is composed of phases. It may vary greatly, especially on the time that it takes to complete. A long sales cycle typically requires several touch points and spans several weeks to months. I remember seeing around 84 days to convert a lead into an opportun
Do you want to incorporate social selling into your sales strategy? We’ve got good news for you: you’ve probably already started. If your company has a basic Facebook, LinkedIn, or Twitter page (or an account on any other social platform) then you’re doing some form of socia
Brands with effective content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if
![The Unwritten Rules of Email Marketing [Infographic]](png/mig-feature-image-template-87-qce5yqvdr12cr7h9tpug7xat9e0f7j1k8zi35cg83k.png "The Unwritten Rules of Email Marketing [Infographic]")
If you’ve been keeping track of your marketing channel return rates, you might notice that your some of your biggest ROI comes from – surprise – email marketing. Based on statistics, email is one of the main driver of leads and revenue for B2B marketers, proving to be 40%
