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Content marketing is best described as the “art of communicating with your customers and prospects without selling.” If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out. David Beebe, Vice Presid
Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. With so
If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and t
An email newsletter is a tremendously valuable distribution outlet many brands overlook. Often times, they get focused on distributing through social and paid resources, forgetting that the option of showing up in their customers’ or prospects’ inboxes on a regular basis is sti
If LinkedIn was like Tinder, would your customers swipe left or swipe right? I know a few Millennials, and scarily a few Gen X friends, who use Tinder to, well, hook up. If you don’t have a great pic, then you are immediately ‘eliminated.’ Sort of voted off the relation
How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Not surprisingly, out of 10 factors, the most frequently cited was, “like the image the vehicle portrays.” So wh
I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new powerhouse brand. He told the remarkable story of his kitchen-table startup and its almost immediate rise to success. To give you an ide
I am always on the search to find old and little-known examples of content marketing. I wrote a post back on APRIL 9, 2014 for ContentMarketingInstitute.com that revealed what I believe is the oldest known example of content marketing written way back in 1732. (See 4 Illum
Ever since Oreo's famous "dunk in the dark" tweet moment, brands have been dancing to the tune of so-called "real-time marketing." With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes
