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Editor’s NOTE: We have updated this list with more than 150 best content marketing examples. As a content marketer, I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. So, you may also w
One of the biggest content marketing questions I get on a regular basis is "who are the leading content marketing brands?" After American Express OPEN Forum, which claims to be the single largest source of leads, in the form of new card members for their small business group,
Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages
Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach t
In content marketing, we're great at making up terms and buzzwords to try and prove just how far ahead of everything old and "traditional" we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. So I thought I wou
What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Are you looking for that elusive secret to success? I'm not sure it's such a secret. F
The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. And it has changed the way we interact with internal and external communities to de
It's that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. Who created content that didn't just pitch their products. But touched their audience in some way. I'm starting with a review of the
Two weeks ago I took some time off from work. I was not on vacation. In fact, it was one of the hardest weeks of work of my whole life. We settled on a new house and it needs some pretty major renovations before my family can move in. And we are in temporary housing until the work
Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small "humble brag" as one of my twitter friends called it. Hey, I'm a late-comer: @jack sent his 1st tweet over 6 years ago! In the course of those 3 years, I have interacted with some of the smartest business
