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<\/p>\nWell folks, sharpen your pitchforks and abandon the marketing strategy we\u2019ve been swearing by for 10+ years because industry influencers have delivered a shocking expos\u00e9: AI is taking over Marketing.<\/p>\n
Yeah, right\u2026<\/p>\n
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Image Source: Giphy<\/em><\/p>\n Is it just us, or does this feel like a classic game of \u201ctelephone\u201d? A few whispers of crazy AI claims and the entire marketing community is up in flames!<\/p>\n We think we are at the height of the hype cycle with all this AI noise, and it\u2019s our duty to set the record straight.<\/p>\n AI is not<\/em> taking over SEO. It is not making marketing strategists obsolete. We are not going to be marrying robots equally as we are not saying farewell to human writers.<\/p>\n Actually, AI is making SEO even more vital to the success of you, your business, and your brand. How is THAT? Here\u2019s our diagnosis and the content-creation-cure.<\/p>\n Quick Takeaways<\/strong><\/em><\/p>\n So put down the pitchfork and start building your thought leadership<\/a>, and together, we can overcome the \u201cAI is taking over Marketing\u201d epidemic!<\/p>\n Is AI taking over SEO? Not quite. You\u2019ve probably heard some of these AI-marketing myths, and maybe even believed them, but we\u2019re putting our foot down and the fire out.<\/p>\n BREAKING NEWS: human writers as we know them are soon to be extinct due to the uncontrollable spread of AI machines!<\/p>\n Image Source: Giphy<\/em><\/p>\n What is this, the zombie apocalypse? Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? Of course not! Neither is the rest of humanity.<\/p>\n If there\u2019s one thing we know for certain, it\u2019s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content. What robots can do is give human writers a starting point via suggested topics or outlines, ultimately freeing up time for humans to write even funnier, more entertaining, and engaging content.<\/p>\n Not only that, but we also believe the more realistic prediction that AI is going to add a new job description to the market: \u201cprompt engineering\u201d. The ability to craft effective prompts for AI machines that result in quality responses is going to be a highly sought after skill in every<\/em> industry, not just marketing.<\/p>\n We couldn\u2019t help but chuckle when we saw one influencer report that \u201cAI will create an existential crisis in marketing!\u201d<\/p>\n WHAT?! AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. We are currently in the process of proving (shhh, it’s a secret test) that AI can’t even write blog quality posts that rank for search, let alone create an existential crisis and come after our jobs.<\/p>\n AI might be able to give you a meal plan for a week, but it can’t automate your marketing strategy\u2013 at least not if you want to look like a brand people actually want to do business with.<\/p>\n We heard from another influencer that AI is killing organic search and we\u2019re all destined to marry robots. If that\u2019s not jaw-dropping enough, the real kicker is that the net result of their conclusion is to keep doing what we\u2019re already doing: create high quality content<\/a>.<\/p>\n While we\u2019re not so sure about getting hitched to a robot, we can\u2019t argue with that last part! The only way we can educate large language models about our work is by creating something called content mass<\/em> with high quality content. When you have a dense arsenal of ungated web content, machines will know you and recommend you to their users.<\/p>\n So, we took this little experiment for a spin on our own, and just as we expected\u2026<\/p>\n Image Source: ChatGPT-3.5<\/em><\/p>\n Nailed it! That\u2019s because Michael is the king of content creation, and AI machines know it. (Although he didn\u2019t write a book titled \u201cThe Empathy Imperative\u201d<\/em> \u2013 Chat-GPT you are such a pretty little liar.)<\/p>\n This confirms what we\u2019ve all known for a long time: content creation is key to keeping your name in search results, even on AI platforms. When you\u2019re a notable content creator and dedicated to educating your audience consistently, large language models are going to pay attention.<\/p>\n With that, we rest our case \u2013 here\u2019s what you can do to make yours.<\/p>\n The antidote to AI taking over SEO is to build content mass. If you\u2019re still on the road to becoming a notable content creator, there\u2019s a few things you can do to kick your content marketing<\/a> engine into high gear.<\/p>\n We know that language models are primarily trained on text. So, it makes sense for us to create content mass by, you guessed it, publishing more text!<\/p>\n Yes, this 100% includes creating and publishing traditional content forms like:<\/p>\n But when it comes to educating AI, we can\u2019t overlook the impact of also building content mass with other text sources like:<\/p>\n Think of it this way: Publishing only<\/em> traditional content is like serving a hearty vegetable soup to AI machines. Delicious, but they\u2019ll probably be hungry again in an hour or so.<\/p>\n When you add other text sources into the mix, it\u2019s like throwing some pasta, beans, and a little parmesan cheese into your SEO soup. You still need the vegetables, but adding more ingredients will ultimately make your soup more satisfying and memorable.<\/p>\n By publishing both traditional and secondary text sources, large language models are more likely to recognize your marketing efforts and associate your high quality content with your industry, ultimately recommending and mentioning your name to AI users.<\/p>\n You know what to do.<\/p>\n Image Source: Giphy<\/em><\/p>\n And remember, creating more published text doesn\u2019t have to be entirely your responsibility\u2026<\/p>\n If you\u2019re short on resources, outsourcing creation<\/a> allows you to crank out high quality content while you sit back, relax, and reap the rewards.<\/p>\n While publishing more text can help, it can also hurt<\/em> if it isn\u2019t relevant to your work, your industry, and your audience. So, before you click \u201cpublish\u201d on the latest version of your marketing manifesto, make sure it addresses your audience\u2019s:<\/p>\n Creating relevant content mass positions you as a credible source and thought leader<\/a>, and properly educates both your audience and large language models. This way, AI machines will have a clear understanding of what you\u2019re about, and suggest your name or company in appropriate situations. Voila!<\/p>\n Oh, and remember \u2013 publish as much as you can on platforms that aren\u2019t gated, like YouTube. Sharing relevant content on LinkedIn is great until AI machines can\u2019t read it because they aren\u2019t \u201clogged-in\u201d.<\/p>\n Haha! We\u2019re not joking.<\/p>\n How is this even possible, you ask? Start by maximizing the potential of your:<\/p>\n Build relevant content mass in these areas, and then move into (potentially) less familiar territory. Reach out to thought leaders in your industry, and appear as a guest on their:<\/p>\n While you\u2019re at it, shout out your brand a couple times to remind both the audience and AI machines<\/a> that you are a valuable asset to your industry.<\/p>\n Lastly, you need all eyes on PR and content promotion. We use content promotion to generate guaranteed eyeballs and leads from our client\u2019s best content. Reach out to us asn aks about how!<\/p>\n When it comes to PR, whether you\u2019ve hired a professional or you\u2019ve assumed the position yourself, great PR invites media opportunities, bylines, and more places to publish your content.<\/p>\n News reports and publications inform a decent amount of AI machines\u2019 training data sets, so appearing in the press as much as possible will lead to a marketing-win on your end.<\/p>\n Ah, high quality content creation as a means to mastering SEO: a tale as old as time. Now that you have the antidote to the \u201cAI taking over SEO\u201d epidemic, it\u2019s time to get cracking!<\/p>\n Get started today by checking out our weekly blog content service<\/a>, or schedule a free consultation<\/a> now to learn more!<\/p>\n","protected":false},"excerpt":{"rendered":" Well folks, sharpen your pitchforks and abandon the marketing strategy we\u2019ve been swearing by for 10+ years because industry influencers have delivered a shocking expos\u00e9: AI is taking over Marketing. Yeah, right\u2026 Image Source: Giphy Is it just us, or does this feel like a classic game of \u201ctelephone\u201d? A few whispers of crazy AI […]<\/p>\n","protected":false},"author":31,"featured_media":84041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-84034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"\n\n
Pick Your Poison<\/h2>\n
The Extinction of Human Writers<\/h3>\n
![](\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/giphy-53.gif\")
<\/p>\nExistential Crisis Pending<\/h3>\n
The Last Straw<\/h3>\n
![\"screenshot](\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/ai-taking-over-seo.png\")
<\/p>\nAI Is Taking Over SEO: The Antidote<\/h2>\n
1. Prioritize Published Text<\/h3>\n
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![](\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/giphy-54.gif\")
<\/p>\n2. Create Relevant Content<\/h3>\n
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3. Be Everywhere Always<\/h3>\n
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Get Your Name Out There<\/h3>\n
Get Cracking on Content Creation!<\/h2>\n