{"id":79573,"date":"2022-10-02T10:05:47","date_gmt":"2022-10-02T14:05:47","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/8-ways-to-brainstorm-and-manage-a-years-worth-of-content-ideas\/"},"modified":"2023-09-14T05:49:56","modified_gmt":"2023-09-14T09:49:56","slug":"8-ways-to-brainstorm-and-manage-a-years-worth-of-content-ideas","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/8-ways-to-brainstorm-and-manage-a-years-worth-of-content-ideas\/","title":{"rendered":"8 Ways to Brainstorm and Manage a Year&#8217;s Worth of Content Ideas"},"content":{"rendered":"<p>No matter how interesting the topic, every content creator starts running out of content ideas at some point.<\/p>\n<p>Whether your role is content strategist or writer, no doubt you know the feeling well: <strong>You believe you\u2019ve already covered all the topics you can think of<\/strong> or you\u2019re going in circles covering old ground.<\/p>\n<p>However, unless you\u2019re in a\u00a0<em>very<\/em>\u00a0narrow niche, it\u2019s unlikely you\u2019ve covered every possible content idea.<\/p>\n<p>These eight brainstorming ideas can help you to come up with <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/from-calendar-to-conversions-how-to-plan-12-months-of-customer-focused-blogging\/\">a year\u2019s worth of content ideas<\/a> in a single day.<\/p>\n<p>Knowing exactly what content you\u2019ll be creating for the next 365 days helps you to\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/plan-blog-content-calendar-for-the-year\/\">plan more efficiently<\/a>\u00a0and ensures you never waste time trying to think up what to write about next.<\/p>\n<p><strong><em>Quick Takeaways:<\/em><\/strong><\/p>\n<ul>\n<li><em>Brainstorming your content ideas in advance is more productive and efficient than thinking up one idea at a time.<\/em><\/li>\n<li><em>There are plenty of free resources out there to help you come up with new content ideas when your well of inspiration is running dry.<\/em><\/li>\n<li><em>Putting a new twist on your existing content can help you to squeeze more content out of ideas you already have.<\/em><\/li>\n<\/ul>\n<h2>1. Keyword Research Tools<\/h2>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-most-effective-guide-to-keyword-research\/\">Keyword research<\/a> is a well-known technique for SEO but it can also be invaluable for coming up with content ideas to fill your calendar with.<\/p>\n<p>There are dozens of keyword research tools you can try out. For the purposes of brainstorming, you don\u2019t necessarily need expensive enterprise-level tools. Free tools are usually more than sufficient to come up with plenty of new ideas.<\/p>\n<p>Most <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-only-5-keyword-research-tools-youll-ever-need\/\">keyword tools<\/a> work in the same way: You enter a \u201cseed\u201d keyword or topic and the tool will then search databases of actual search terms, as well as other databases from social media, e-commerce sites, and other sources to find similar and related terms.<\/p>\n<p>For example, if your seed keyword is \u201cconferencing software,\u201d the tool might come back with ideas like:<\/p>\n<ul>\n<li>Conferencing software reviews<\/li>\n<li>Conferencing software security<\/li>\n<li>Free video conferencing software<\/li>\n<li>Video conferencing without internet<\/li>\n<\/ul>\n<p>and so on\u2026<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-654676\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/semrush-keyword-magic.png\" alt=\"semrush keyword magic tool\" width=\"1556\" height=\"832\" \/><\/p>\n<p>Some tools will also let you enter a URL and scan the content to come up with related keyword ideas.<\/p>\n<p>Some free and paid tools to try out:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.semrush.com\/lp\/sem-aeoy-2\/en\/?kw=sem+rush&amp;cmp=US_SRCH_Brand_Semrush_EN&amp;label=brand_semrush&amp;Network=g&amp;Device=c&amp;utm_content=523129198277&amp;kwid=kwd-12358836603&amp;cmpid=11915062068&amp;agpid=124220905837&amp;BU=Brand_Semrush&amp;extid=&amp;adpos=&amp;gclid=Cj0KCQjwkOqZBhDNARIsAACsbfK00ipcy4EfJGAMudWyKXiUx6w4XXBJfv6s_H_ZD_GCUg0a1IPHgLQaAqI0EALw_wcB&amp;e=1\">Semrush<\/a> &#8211; this is the tool we use<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a> &#8211; similar to Semrush<\/li>\n<li><a href=\"https:\/\/moz.com\/products\/pro\">Moz<\/a> &#8211; rounds out the top three<\/li>\n<li><a href=\"https:\/\/keywordtool.io\/\">Keywordtool<\/a><a href=\"https:\/\/keywordtool.io\/\">.<\/a><a href=\"https:\/\/keywordtool.io\/\">io<\/a> &#8211; simple interface<\/li>\n<li><a href=\"https:\/\/questiondb.io\/\">QuestionDB<\/a> &#8211; uses questions as the name implies<\/li>\n<li><a href=\"https:\/\/keywordsheeter.com\/\">Keyword Sheeter<\/a> uses Google autofill<\/li>\n<li><a href=\"http:\/\/answerthepublic.com\/\">Answer the Public<\/a> also uses Google autofill and &#8220;People Also Ask&#8221;<\/li>\n<li><a href=\"https:\/\/www.highervisibility.com\/free-seo-tools\/keyworddit\/\">Keyworddit<\/a> pulls data from reddit<\/li>\n<li><a href=\"https:\/\/www.highervisibility.com\/free-seo-tools\/bulk-keyword-generator\/\">Bulk Keyword Generator<\/a> good for local SEO<\/li>\n<li><a href=\"https:\/\/soovle.com\/\">Soovle<\/a> pulls from Google, Youtube and Amazon<\/li>\n<li><a href=\"https:\/\/secockpit.com\/\">SECockpit<\/a> provides lots of depth<\/li>\n<li><a href=\"https:\/\/keywordsnatcher.com\/\" class=\"broken_link\">Keyword Snatcher<\/a> provides up to 2,000 keyword suggestions<\/li>\n<\/ul>\n<h2>2. Use Google<\/h2>\n<p>Google has its own keyword research tool (intended for those using Google Ads), but there are also a number of other ways you can use Google to generate content ideas.<\/p>\n<p><strong>Autocomplete search<\/strong><\/p>\n<p>As you start typing in the Google search box, it will automatically suggest ideas based on previous searches. This is one of my favorite <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/guerilla-content-30-growth-hacks-content-marketing-success-limited-budget\/\">growth hacks for new content ideas<\/a>. It can be a great way to come up with some new ideas from a seed keyword.<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2020-08-02-at-2.17.08-PM.png\" width=\"700\" height=\"463\" data-image=\"49837\" \/><\/figure>\n<p><strong>Related questions and searches<\/strong><\/p>\n<p>Another good place to look for content ideas is on the search results page. If you scroll down a little, you\u2019ll see a section titled \u201cPeople also ask\u201d. This section lists questions related to your keyword.<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2020-08-02-at-2.31.52-PM.png\" width=\"691\" height=\"263\" data-image=\"49838\" \/><\/figure>\n<p>If you scroll to the bottom of this page, you\u2019ll also see \u201cSearches related to\u201d, which also might give <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/ultimate-list-53-blog-post-ideas\/\">lots of new content ideas<\/a> related to your topic.<\/p>\n<figure><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2020-08-02-at-2.33.43-PM.png\" data-image=\"49839\" \/><\/figure>\n<p>You can click on any of these links to generate a new search results page with even more related ideas. Simply from clicking through from one keyword search to another, you could generate dozens of new content ideas.<\/p>\n<p><strong>Google Trends <\/strong>is a tool that can help you to identify trending topics or spot seasonal trends.<\/p>\n<p>It can also be an effective way to put an interesting spin on your more usual topics by weaving in some topical themes.<\/p>\n<p>For example, this chart shows how <a href=\"https:\/\/marketinginsidergroup.com\/strategy\/digital-marketing-trends\/\">Digital marketing trends<\/a> have been growing relative to the more popular search terms for advertising. As marketers and business owners have seen digital marketing become <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/is-digital-marketing-the-only-form-of-marketing-in-2023\/\">more effective<\/a> at reaching new customers, the search trends reflect this.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3091713 aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2022-10-26-at-2.14.45-PM.png\"  alt=\"Screen Shot 2022 10 26 At 2.14.45 PM\" width=\"1045\" height=\"359\" \/><\/p>\n<p>Keep in mind that when you\u2019re generating <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/top-resources-tips-develop-blog-topics-your-audience-will-love\/\">new blog content ideas<\/a> in this way, it\u2019s important to build them into your overall <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-ultimate-content-marketing-strategy-template\/\">content marketing strategy<\/a>.<\/p>\n<h2>3. Ask Your Audience<\/h2>\n<p>How can you make sure you\u2019re writing about topics that your audience will be interested in reading? Ask them!<\/p>\n<p>Sending out an audience survey or running a quick poll on social media can help you to figure out the\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/create-align-content-buyer-journey\/\">problems that your audience needs solving<\/a>.<\/p>\n<p>They might even come up with some ideas that you hadn\u2019t considered yet. Start <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-thought-leadership-and-when-you-should-use-it\/\">answering those questions<\/a> and you can become a thought leader for your audience. That&#8217;s what <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-content-marketing\/\">content marketing<\/a> is all about!<\/p>\n<h2>4. Competitor Research<\/h2>\n<p>Of course, it\u2019s important to be original when it comes to content marketing. But that doesn\u2019t mean you can\u2019t take inspiration from those around you.<\/p>\n<p>When you need to come up with some new content ideas, it\u2019s always a good idea to do some <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-ultimate-guide-to-competitive-analysis\/\">competitive research<\/a>. Browse through a few competitor blogs and see what they\u2019re writing about.<\/p>\n<p>While of course, you shouldn\u2019t copy article ideas directly, you might get an idea for a whole new article from something mentioned on a competitor blog. Don\u2019t forget to check the comments section for more ideas.<\/p>\n<h2>5. Scour Social Media<\/h2>\n<p>Social media is <a href=\"https:\/\/marketinginsidergroup.com\/social-media\/why-social-media-isnt-enough-to-drive-your-business-growth\/\">not the business growth machine<\/a> most people think they are. But social networks can be a goldmine of inspiration when you\u2019re stuck for content ideas.<\/p>\n<p>Make sure to follow those who are actively posting news and opinions in your industry, and keep an eye on any discussions or trends that would make good content topics.<\/p>\n<p>Sometimes searching for topics on a different platform can help you to come up with new ideas. For example, looking through videos on YouTube can easily inspire you to generate dozens of blog topic ideas.<\/p>\n<p><a href=\"https:\/\/buzzsumo.com\/content-research\/\">BuzzSumo<\/a>\u00a0is an effective tool for finding the most popular content shared on social media. With BuzzSumo you can browse trends and topics based on keyword and get content ideas listed by sub-topic.<\/p>\n<p>You can also find top-performing content from across the web, based on keywords.<\/p>\n<h2>6. Mix up Your Content Formats<\/h2>\n<p>Sometimes going back through the content you\u2019ve already produced can give you some new ideas for material that will help you to reach a new audience by creating content in <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/types-of-content-marketing\/\">new content formats<\/a>.<\/p>\n<p>For example, you might want to <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/repurposing-blog-content\/\">re-purpose a blog post<\/a> into a video or take ideas from an ebook you wrote a year ago and turn them into a series of blog posts.<\/p>\n<p>Sometimes you can simply take an idea from a blog post and twist it into a slightly different format or idea to come up with a whole new article. For example, if you\u2019d already written an article on \u201cHow to Get the Most out of Your Trip to San Francisco\u201d, you could put a new spin on this idea by re-writing it as \u201c10 Tourist Traps to Avoid in San Francisco\u201d.<\/p>\n<h2>7. Utilize Interviews and Case Studies<\/h2>\n<p>Sometimes a new point of view can inject new life into stale topics. If you feel like you\u2019ve exhausted your own ideas, why not seek inspiration from others?<\/p>\n<p>Interviews provide an endless stream of potential content ideas. You can interview people in your company, influential individuals in your industry, or anyone with an interesting story you can link into the theme of your content.<\/p>\n<p>You can also do a round-up post, in which you ask just one or two specific questions to a number of individuals in your industry. These types of posts are not only interesting to read, but they also attract lots of links and shares as the people included usually want to share their contribution with their own audience.<\/p>\n<p>Case studies are another content idea that tends to be very popular with readers as they can glean valuable insight from real-world situations.<\/p>\n<h2>8. Use Writing Prompts<\/h2>\n<p>Writing prompts can be a fantastic way to get you out of a case of writer\u2019s block. What\u2019s more, they work for all kinds of content, not just blog posts.<\/p>\n<p>Many writing prompts require you to harness your storytelling skills, which often makes for a more engaging piece of writing, particularly if you\u2019re using your own opinions and experiences.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-654674\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/writing-prompts.png\" alt=\"writing prompts\" width=\"700\" height=\"796\" \/><\/p>\n<p>Salesforce has some great examples for business blogs, including \u201cWhat is your most inspiring customer success story?\u201d and \u201cReflect on the biggest problem or struggle your business has faced.\u201d Here&#8217;s their top 10:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3091753 aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2022-10-26-at-2.23.58-PM.png\"  alt=\"Screen Shot 2022 10 26 At 2.23.58 PM\" width=\"696\" height=\"573\" \/><\/p>\n<p>Source: Salesforce<\/p>\n<p>For a more personal outlook, this\u00a0<a href=\"https:\/\/www.marieforleo.com\/2019\/05\/content-ideas\/\">list of content ideas<\/a>\u00a0by Marie Forleo includes prompts such as \u201cWhat\u2019s the most important piece of advice you\u2019ve received about your career or business?\u201d and \u201cWhat do you wish you knew 10 years ago that you know now?\u201d<\/p>\n<h2>Looking For Someone To Generate Your Content Ideas?<\/h2>\n<p>If you are looking for high quality blog post ideas based on solid keyword research, check out our <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">Content Builder Service<\/a>. We help our clients get more traffic to their website with quality content published consistently. Set up a <a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\">quick consultation<\/a>, and I&#8217;ll send you a free PDF version of my books. Get started today&#8211;and generate more traffic and leads for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter how interesting the topic, every content creator starts running out of content ideas at some point. Whether your role is content strategist or writer, no doubt you know the feeling well: You believe you\u2019ve already covered all the topics you can think of or you\u2019re going in circles covering old ground. However, unless [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":79589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-79573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Ways to Brainstorm and Manage a Year&#039;s Worth of Content Ideas - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Running low on blog post ideas? 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