{"id":73584,"date":"2017-02-15T00:00:00","date_gmt":"2017-02-15T05:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/roi-5-digital-marketing-metrics\/"},"modified":"2025-09-09T05:12:09","modified_gmt":"2025-09-09T09:12:09","slug":"roi-5-digital-marketing-metrics","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/roi-5-digital-marketing-metrics\/","title":{"rendered":"The Need to Prioritize ROI Isn\u2019t Going Away: 5 Digital Marketing Metrics to Master"},"content":{"rendered":"

Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI.<\/p>\n

In fact, demonstrating your return on investment may be more important now than it ever was. Most CEOs expect their CMOs to give ample weight to revenue growth in their marketing strategies<\/a>. Companies today expect marketers to give them a clear view of their ROI in order to help them make smart budgeting decisions.<\/p>\n

A recent CMO survey found that only about one-third of firms felt that they excel at quantitative metrics. More organizations are confident in understanding the qualitative impact of their marketing efforts \u2013 44% in the long-term, but quantitative impact is still an elusive goal.<\/p>\n

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How good are you at measuring your key performance indicators? Could you improve your metrics reporting to help both you and your brands make wiser strategic moves? Are you focusing on the numbers that matter, or getting distracted by dozens of metrics and missing out on the clarity of your impact?<\/p>\n

Time to put your left-brained thinking cap on. Here are the 5 digital marketing metrics that you should know like the back of your hand. Understand these and you\u2019ll get a crystal clear picture of your ROI.<\/p>\n

Click-Through-Rates on Email Marketing Campaigns<\/h2>\n

Tried and true, email marketing is still an important part of your internet marketing strategy. Research carried out by HubSpot has found that sending out between 16 and 30 campaigns<\/a> a month yields the highest click-through-rate. On average \u2013 around 7%.<\/p>\n

While there are plenty of email marketing analytics that you can use, more isn\u2019t always better when you are looking for actual relevance. Track your email bounce rate, forwarding rate, and even the number of emails that are being opened if you want, but for the real meat, focus on the click-through-rate.<\/p>\n

To find your CTRs, divide your total clicks by the quantity of total emails that you send out. Track this analytic and you will be able to determine \u2013 and demonstrate \u2013 how relevant your email marketing is. You can even dig deeper by comparing the CTR for the different types of emails that you are sending out, such as newsletters, promotional messages, and transactional messages.<\/p>\n

Conversion Rates<\/h2>\n

Sara Helmy<\/a>, CEO of Tribu says that, \u201cConversion rate is by far the biggest indicator of whether or not our efforts, as a marketing agency, are successful. Every other number we examine is simply a number that supplies helpful hints on where we are succeeding or not succeeding in increasing our conversion rate.\u201d<\/p>\n

However you define a conversion, whether it is someone signing up for your newsletter, downloading an eBook, filling out a contact form, or making a purchase, this is the number that is going to let you know how well your marketing efforts are driving revenue growth.<\/p>\n

Take a look at the actions that are the most relevant in your marketing efforts and then measure each step as a consumer moves down the sales funnel. Regularly looking at these metrics can give you a lot of insight.<\/p>\n

You can also measure your conversion rates against industry benchmarks. Marketing Sherpa did a survey on average conversion rates by industry<\/a>. This is what they found:<\/p>\n