Content Marketing

At Marketing Insider Group, we love content marketing. Are we biased? Maybe. But we also have a good reason for it. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content market

White papers sometimes get a bad rap in the content marketing world as being super-technical documents best suited for equally technical companies and industries. But this perception is outdated. Today, all kinds of companies are producing white papers that help customers solve pro

Whether you’re doing a brand refresh or launching a new campaign, a solid brand messaging framework is essential for success. Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. When there’s a steady brand mes

Recently there’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We have to do more than just grow the traffic on our website. We need visitors that convert to leads and paying customers. Middle of the Funnel (MOFU

Website redesign mistakes can ruin the face of your business. The design and functionality of your website play a major role in generating revenue, and ultimately determine whether or not your audience trusts you. In today’s digitally-dependent landscape, how you choose to revam

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods. But what if you only have a limited to spend li

The perfect blog post does exist. One that draws in new audiences, keeps readers engaged, builds your brand reputation, improves your SEO rankings, and converts customers. There are more than 70 million blogs published every single month and most get very little traffic and n

With the emergence of content "spam" generated by AI tools like ChatGPT and others, personalizing your marketing communications has become more important than ever. Why? Google has updated their algorithms to look for more helpful content. Readers as also looking for more human-

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it's important to evaluate your partners carefully to ensure they’re the right f

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned, or can be followed up on. However, what makes a strong piece of content stand out from the others is almost always the research b