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Packaging keeps a product safe when it’s in transit between a manufacturer and a consumer. Companies can also use it to divide components of a product and make it easier to purchase something in individual quantities. Of course, there’s more to packaging than just utility. It�
My journey into content marketing actually started in 2004 when I went to work for a well-known market research firm that very few people had actually ever heard of. They hired me as their first VP of Marketing. My team of 1 (me) had absolutely zero budget to start. But as a rese
All businesses need quality leadership. Someone or a group of people with a vision and the work ethic to make it reality. Without a presence at the helm, the ship could crash and sink into the sea of commerce as quickly as it set sail. One of our favorite business books we have
Marketing during a pandemic? You did it! Your reward? Record inflation and the challenge of marketing in a down economy that feels as uncertain as ever. If you’re a frustrated marketer or business owner — you’re not alone. We’ve all felt the squeeze of the past few years.
An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the su
![MQL to SQL: The Qualification Process [Infographic]](https://marketinginsidergroup.com/wp-content/uploads/bfi_thumb/MIG-Feature-Image-Template-18-1-qce5f178f42v9m43xp34fedsrh6as1s7veyhtfoglc.png "MQL to SQL: The Qualification Process [Infographic]")
The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy, so your interactions with your leads must vary depending on what life cycle stage they are in.
Content marketing is the easiest way to boost your business’ organic traffic online. Writing quality content for your audience is important for the growth of your business. But let’s face it - sometimes the creative well runs dry. As a content marketer, it’s important to be
Congrats, you’ve started an Amazon FBA business and are ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand. It’s a crowded space with a lot of voices, and it’s easy for your product to fall to the bottom of the cha
Not all content marketing is created equal. In fact, in a world where every brand is creating content, quality content marketing can feel hard to find. That’s because it takes a concerted, extended effort. But the ROI on a strategy that works is undeniable — brands that do bes
Having a balanced business model is the goal for every company. A strong sales team doesn’t do any good if your business can’t retain its customers. Customer retention doesn’t do any good if the cost to retain customers outweighs the revenue they generate back to your busines
