Your partner for blogging, promote your articles while you focus on growing your business.
Healthcare content marketers have a heavy burden. They deal with complex subjects and topics and strive to connect with sophisticated buyers. With all the challenges they face, they still do their best to create value for audiences and generate leads for their businesses. That
A well-planned promotional strategy is vital for a successful event. These event marketing tips and ideas will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Qu
Technology firms that come up short in marketing risk falling behind their competitors and eventually becoming irrelevant. On the other hand, you can achieve impressive results and boost conversions through well-crafted tech content marketing. How can your organization ensure it
Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giv
Look, we all knew B2B marketing has always had plenty of problems. Generic, bland, and forgettable content Impersonal ads and digital experiences Poor use of technology and automation Ambiguous ROI and direct relationship to sales Ignorance to buyers’ evolving ne
The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to compan
Redesigning a website can be a major task, but in many cases, it’s necessary to allow your site to survive and thrive. Your website is crucial to delivering a positive customer or user experience. According to Ashley Wells, an insights manager at Google, 60% of consumers said hav
Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that
When most people hear the term "content marketing" they immediately think of blog posts and articles. In actuality, there's a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlo
If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a littl
