Lauren Basiura

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First,

You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and

Have you intentionally managed and optimized your sales lead routing and assignment process? If not, you could be leaking s

Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary

What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer th

Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, th

The Marketing Legend Who Was Behind the Success of "How to Win Friends..." You might not have heard of him, but Victor O

“Geeks want machines that do things without asking. But what makes good AI is good communication with the user,” Fred B

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that ma

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline tec