Lauren Basiura

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-tar

Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they ne

Without data, content marketing can feel a bit like a high-stakes game of roulette. However, even though engagement rates a

For the 100th episode of The Marketing Book Podcast I was thrilled to interview Dr. Philip Kotler, the man widely regarded

Sales professionals are always encouraged to adhere to the fundamentals of selling by remembering well-known guidelines suc

We all remember Basic Instinct with Sharon Stone's iconic scene in a cop shop, don't we? Many believe that nothing matters

Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to b

The Beloved Kid's Movie You Didn't Know Was Content Marketing I had taken a big risk with my kids and it paid ofaf. I a

Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Gett

In our 2015 Google Algo Update infographic, we referred to 2011 to 2013 as “the penalty years,” when Google handed out